The Power of
Engineering Visions
Dr. Ashraf Abdel Mohsen
Founder & CEOIn 1990, Professor Dr. Ashraf Abdel Mohsen founded CUBE, an architecture firm with a specialized focus. Driven by his passion for the field, he carefully selected a team of skilled designers and creatives to collaborate closely on projects, bringing unique visions to fruition. Abdel Mohsen’s goal was to promote sustainable urban expansion that adhered to international standards. He proposed a visionary plan named Cairo 2050 to enhance the urban quality of Cairo, which spanned from 2005 to 2010.
THE CUBE ENERGY REACTOR
1. SPIRIT CARE
⚡ Click to chargeDesign that nurtures the human soul by prioritizing emotional experience, peace, balance, and meaning.
OUTCOME: SPACES THAT HEAL, INSPIRE, AND CONNECT2. EARTH CARE
⚡ Click to chargeEnvironmental responsibility as a core principle. True sustainability that coexists with nature rather than consuming it.
OUTCOME: PROJECTS THAT COEXIST WITH NATURE RATHER THAN CONSUME IT3. SCIENCE & TECHNOLOGY
⚡ Click to chargeIntegrating AI and smart systems to enhance performance, efficiency, and user experience to drive continuous innovation.
OUTCOME: INTELLIGENT, FUTURE-READY ENVIRONMENTSClick all 3 pillars (Spirit Care, Earth Care, Science & Tech) to ignite the laser streams, transform the core into the glowing red CUBE logo, and view the 3 Pillars visual synthesis!
Our Divisions
City & Country Visions
Architecture & Urban Design
Technical Consultancy
Project Management
Development Advisory
Environment & Sustainability
Interior Design
SPIRIT CARE OBSIDIAN GRAPH
Every space must feel alive through light, shadow, and proportion.
Light is the primary generator of life, dictating solar orientation and shading.
Creating movement and comfort through natural cross-ventilation.
A natural cooling agent that offers visual and spiritual reflection.
Sustainability rooted deeply in context and local, natural materials.
Solar geometry and natural illumination evoke spiritual reverence, elevating human emotional wellbeing through a dynamic balance of light and shadow.