In 1990, Professor Dr. Ashraf Abdel Mohsen founded CUBE, an architecture firm with a specialized focus. Driven by his passion for the field, he carefully selected a team of skilled designers and creatives to collaborate closely on projects, bringing unique visions to fruition. Abdel Mohsen’s goal was to promote sustainable urban expansion that adhered to international standards. He proposed a visionary plan named Cairo 2050 to enhance the urban quality of Cairo, which spanned from 2005 to 2010.